It is the time of year when our city transforms into a vibrant tapestry of Spanish, Mexican, and Californio heritage. Old Spanish Days Fiesta, which began in 1924, honors Santa Barbara's history and traditions through a mix of free and ticketed events, creating an atmosphere that embodies the very essence of living well in our coastal paradise.
This year's theme, "Capture the Spirit," was chosen by Old Spanish Days El Presidente Fritz Olenberger to reflect his passion for photographing Fiesta dancers and the energy that fills the city during this five-day celebration running from July 30 through August 3, 2025.
My Personal Fiesta Favorites:
Having experienced countless Fiestas over the years, I've curated a week of my favorite celebrations to guide you.
Wednesday, July 30: La Fiesta Pequeña - Where Magic Begins
Event: La Fiesta Pequeña ("Little Fiesta")
Time: 8:00 PM - 10:00 PM
Location: Old Mission Santa Bárbara, 2201 Laguna Street
Cost: Free
This historical program features traditional Californio songs and dances against the backdrop of our beloved Mission. There's something deeply moving about witnessing this opening ceremony as the evening air carries the sounds of traditional melodies, transporting you to another era entirely. Local's tip: Bring a blanket and arrive EARLY to secure a perfect spot on the Mission lawn. They don't let you reserve prior to 6AM, but staking a spot by noon and arriving by 5pm with a picnic is what we do!
Thursday, July 31: Las Noches de Ronda - "Nights of Gaiety"
Event: Las Noches de Ronda
Time: 8:00 PM - 10:00 PM
Location: Santa Barbara County Courthouse Sunken Garden, 1100 Anacapa Street
Cost: Free
The courthouse's Spanish-Moorish architecture creates an enchanting amphitheater for what I consider the most romantic evening of Fiesta. Featuring flamenco and folklórico performances, the passion of dancers illuminated against the courthouse walls is pure poetry in motion. Local's tip: The stone steps provide natural stadium seating, but bring cushions for comfort. Arrive early to claim spots on the upper tiers for the best views.
Friday, August 1: El Desfile Histórico - The Historical Parade
Event: El Desfile Histórico (Historical Parade)
Time: 12:00 PM (Noon)
Location: Cabrillo Boulevard, from Castillo Street to Calle Cesar Chavez
Cost: Free (reserved seating available for purchase)
One of the largest equestrian parades in the country, featuring floats, riders and re-enactments of California and Santa Barbara history. This parade showcases why Santa Barbara's lifestyle is so coveted—magnificent horses parading past pristine beaches with the Santa Ynez Mountains as your backdrop. Local's tip: Position yourself between Anacapa and Garden Streets on the beach side of Cabrillo for optimal viewing. The parade lasts about 2 hours, so bring sun protection and water.
Evening Addition: Flor y Canto
Time: 7:00 PM - 8:00 PM
Location: Courthouse Sunken Garden, 1100 Anacapa Street
Cost: Free
Experience 19th-century Spanish California music and dance with historic narration and replica acoustic instruments.
Saturday, August 2: Children's Parade & Evening Rodeo
Morning Event: El Desfile de los Niños (Children's Parade)
Time: 10:00 AM
Location: East Cabrillo Boulevard, from Garden Street to Calle Cesar Chavez
Cost: Free
Local children, families and groups dress in festive costumes to celebrate our region's culture. Watching the next generation embrace our traditions fills me with hope for the future of our community. Local's tip: This parade moves more slowly than Friday's, perfect for families with young children. The costumes are absolutely delightful.
Afternoon Event: Tarde de Ronda
Time: 1:00 PM - 4:00 PM
Location: Courthouse Sunken Garden, 1100 Anacapa Street
Cost: Free
A special children's dance program featuring Fiesta's youngest performers under age 13.
Evening Event: Santa Barbara Rodeo Days
Time: 7:00 PM
Location: Earl Warren Showgrounds, 3400 Calle Real
Cost: Ticketed event
Professional rodeo events under PRCA sanction, featuring bareback riding, saddle bronc riding, bull riding, barrel racing, and more. A thrilling reminder of our agricultural heritage and the rugged spirit that helped build this remarkable place we call home. Local's tip: The free carnival and fiesta area opens at 2 PM if you want to make a full day of it.
The Heart of Community Connection
"Everybody this time of year comes together as a community, which is one of the things I think is so special about Fiesta," says David Bolton, Old Spanish Days historian and 2023 El Presidente. This sentiment perfectly captures why Fiesta matters beyond its entertainment value—it's about community, connection, and continuity.
Throughout the week, El Mercado De la Guerra offers a colorful Mexican market across from City Hall where visitors can enjoy Spanish and Mexican-American foods, shop for crafts and souvenirs, and watch live entertainment from 11 a.m. to 10 p.m. Wednesday through Saturday. The mercado expands into Casa De la Guerra this year, creating even more opportunities to immerse yourself in authentic cultural experiences.
Living the Fiesta Experience
What sets Santa Barbara apart isn't just our stunning coastline or perfect climate—it's moments like these when our entire community comes together to celebrate our shared heritage. Fiesta reminds us that luxury isn't just about beautiful homes; it's about living in a place where culture, history, and community intertwine seamlessly.
For those considering making Santa Barbara home, experiencing Fiesta offers a glimpse into the soul of our city. You'll witness generations of families passing down traditions, neighbors becoming friends over shared tamales at the mercado, and children learning the dances their grandparents performed decades ago.
The magic of Old Spanish Days Fiesta lies not just in its spectacular events, but in its ability to transform our already extraordinary city into something even more special. It's a reminder that in Santa Barbara, we don't just live well—we celebrate living well, honoring the past while embracing the future.
Whether you're a longtime resident or a first-time visitor, I encourage you to embrace the spirit of Fiesta. Pack a blanket for the Mission lawn, learn a few steps at Las Noches de Ronda, and taste authentic flavors at the mercado. These experiences create the memories that make a house truly feel like home.
For more information about all Fiesta events and schedules, visit sbfiesta.org. Many events are free, though some premium experiences offer reserved seating and special access.
