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Santa Barbara Luxury Market Report: March 24-30, 2025

Santa Barbara Luxury Market Report: March 24-30, 2025

The first week of April reveals a fascinating contrast in our Santa Barbara luxury landscape. While transaction volume remains robust with 22 properties closing above $1M (76% of all closings), the market is showing clear stratification. Two notable off-market transactions—979 Chelham Way and 20 Alston Place—highlight the growing importance of private networks in our luxury segment. Meanwhile, the entrance of the $35 million Dos Pueblos Ranch signals continued confidence as we move deeper into our traditionally active spring season.

Market Overview: Properties Over $1M

New Listings: 28 luxury properties entered the market this week, representing 76% of all new inventory. Prices ranged from $1.225 million to $35 million for the historic Dos Pueblos Ranch with its extraordinary 2,000 oceanfront acres. The median days on market for new luxury listings was just 7 days, indicating exceptional initial engagement from qualified buyers.

Closed Transactions: 22 properties over $1M closed escrow (76% of all closings), with sale prices ranging from $1 million to $7.4 million. Among luxury closings, 29% sold above asking price while 27% sold below asking, suggesting a balanced negotiating environment. The median days on market for closed luxury properties was 11 days.

Pending Sales: 24 luxury properties went into pending status (89% of all pendings), with list prices ranging from $1.149 million to $12.995 million. The median time to contract for pending luxury sales was 21 days, reflecting a more deliberate pace for higher-end transactions.

Spotlight Properties

Historic Estate Opportunity:

100 N Dos Pueblos Canyon Road, Goleta | $35,000,000 – One of the largest remaining undeveloped coastal properties in Southern California, this historic 2,000-acre ranch offers extraordinary potential for conservation or limited development. The property includes 1,400 feet of ocean frontage and extensive agricultural operations.

ADU Income Potential:

1811 Gillespie Street, Santa Barbara | $2,199,000 – I love this property's blend of character and investment potential. This 3-bedroom, 2-bathroom 1932 classic sits on 0.11 acres and includes a legal ADU that's perfect for rental income, a home office, or accommodating extended family. It's exactly the kind of property my clients are increasingly prioritizing as they look to maximize both lifestyle and investment value.

Off Market Sales:

979 Chelham Way, Montecito | $2,650,000 – This charming 3-bedroom, 2-bathroom residence on 0.17 acres sold off-market at full asking price. The property's swift sale demonstrates both the enduring appeal of Montecito and the effectiveness of targeted marketing to qualified buyers.

20 Alston Place, Santa Barbara | $6,995,000 – This impressive 4-bedroom, 5-bathroom estate with ocean views sold off-market at full asking price after languishing on the MLS for 178 days at the same price. It's a perfect case study in how strategic repositioning and the right connections can achieve results where traditional methods fall short.

Quick Contract:

1111 E Ortega Street, Santa Barbara | $1,595,000 – Charming 2-bedroom, 1-bathroom home built in 1929 went under contract after just 2 days on market, reflecting the strong demand for character homes in desirable neighborhoods.

Market Trends & Insights

ADU Premium: The premium for properties with ADUs continues to grow as buyers recognize both the rental income potential and the lifestyle flexibility these spaces provide. Properties like 1811 Gillespie Street hit a sweet spot in the $2-3M range, where the additional income can substantially offset monthly payments. I've seen buyers willing to stretch their budget by 10-15% for a property with a well-designed ADU.

Efficient Market Dynamics: The luxury market is showing healthy balance, with 29% of properties selling above asking price and 27% below—suggesting a more normalized negotiating environment than we've seen in previous quarters. I'm noticing more off-market transactions lately, which aren't reflected in MLS statistics but are becoming increasingly important in our luxury segment.

Neighborhood Performance: Montecito and Santa Barbara's Mesa neighborhoods continue to command the highest prices per square foot, with ocean view properties showing particularly strong valuation resilience. Properties in Hope Ranch and the Upper East are also performing well, with consistent buyer interest.

Price Point Analysis: The $1-3M segment remains the most active, with consistently shorter days on market than higher price points. However, the ultra-luxury segment ($5M+) is showing resilience with several notable closings and new pendings, including three closed transactions above $6M this week.

Days on Market Correlation: Lower-priced luxury properties ($1-3M) continue to move significantly faster (median 7 days) than their higher-priced counterparts ($5M+), which typically require 21+ days to attract qualified buyers.

Looking Ahead

As we progress through April, the market appears healthy with a good mix of new listings, closings, and pending sales in the luxury segment. The arrival of Dos Pueblos Ranch to the market brings welcome attention to our region's extraordinary high-end offerings.

For sellers, the data reinforces what I tell my clients every day: strategic pricing and meticulous presentation remain essential. The story of 20 Alston Place—achieving full asking price off-market after 178 days of MLS limbo—demonstrates why flexibility and the right connections matter when selling distinctive luxury properties.

For buyers, I'm advising preparation and decisiveness. Well-priced properties continue moving quickly, though the modest increase in inventory does offer more breathing room than we've seen recently.

The ADU premium continues to be one of my favorite trends to watch, reflecting broader lifestyle shifts and an emphasis on properties that blend enjoyment with investment potential. If you've been considering adding an ADU to your property before selling, this remains an excellent time to explore that option.

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Whatever your needs may be, you can count on my expertise and the power of the Berkshire Hathaway network to help you maximize your home investment and achieve your goals of owning, selling, and living in Santa Barbara.

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